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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
One thing I’ve noticed around this time of year is the sheer amount of discounts being offered with some retailers saturating my every interaction with them with heavy discounting. All this does is lead to margin erosion and I’m struck that in some cases I’m instantly presented with discounts when it’s really not necessary. How can retailers find a balance between discounting when it matters in order to convert a sale, and giving away margin unnecessarily? Here are my four festive tips.
December 15, 2014

Over the last week, Apple’s latest product launch has had a mixed reaction. But personally I was not disappointed. My prediction that Apple would finally incorporate NFC into the iPhone 6 and support their own digital wallet was right.

I suppose for me the core question, pardon the pun is: why has Apple opted to only launch Apple Pay in the U.S. in October 2014?
September 15, 2014

The 9th of September. That’s the date Apple will unleash its latest and greatest iPhone on an expecting world. The first iPhone set the scene for a sea change in personal computing in 2007, proving to be the catalyst for smart phones and apps going mainstream. Ever since, just about every tech blogger has spent the build up to each Apple event guessing what new features will be included and how this will again move the mobile world forward.

If all goes to plan – and it seems the industry is willing it to – we could be paying for our iPhone 7s in September 2015 with your iPhone 6s.
September 1, 2014

Sting has had quite the celebrated career. He resides in the Rock Hall of Fame, has won Grammy Awards, Ivor Novellos and American Music Awards. If that wasn’t enough, his song ‘Every Breath You Take’ is the most requested song of all time by radio listeners. Yet, amongst the hoard of accolades in his trophy cabinet there is one achievement that not many people would be aware of. His album ‘Ten Summoner’s Tales’ was the first secure online purchase and last week we celebrated the 20th anniversary of this purchase. The next 20 years are going to be exciting for retail. So, what can we expect in the coming years?
August 20, 2014

Innovative retail technology is transforming the traditional bricks-and-mortar customer journey. At The Logic Group, we believe that improving your customers’ experiences with your brand, through the use of emerging technologies, gives you greater insights into their behaviour. In this blog, we detail how some of these technologies can help to make your customers’ journeys, easier, more convenient and more rewarding.
August 13, 2014