The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Christmas 2013 sales figures are now in, and have clearly illustrated the key factors that will define retail success in 2014. While a number of retailers posted positive trading figures including John Lewis, House of Fraser and Next, many others struggled. Retailers were caught off-guard with shoppers either holding out until the last minute to complete their Christmas shop, or simply preferring online over in-store. As a result, some retailers resorted to early sales and discounts in a not-so-lucrative bid to attract consumers to the high street.
January 31, 2014

Trust plays a pivotal role in building good customer relationships, and most businesses recognise that addressing the security of customer data is crucial. However, there are no simple, one-size-fits-all solutions.
January 29, 2014

Mobile devices (in particular smartphones) and Mobile Point of Sale (MPoS) are increasingly at the centre the retail data debate. Recently, mobile devices again came to the fore, when the PCI Council published version 3.0 of the PCI Data Security Standard (PCI DSS) and related Payment Application Data Security Standard (PA-DSS) – and, Bob Russo (General Manager of the PCI SSC) openly proclaimed that mobile devices at the point-of-sale were not secure and compliant, today.

On this journey of retail evolution, with the expectation of a multitude of customer touch points, retailers and merchants should seek to partner with technology and service providers who can demonstrate a clear line of sight on how best to integrate these new technologies, while at the same time maintaining the highest security possible.

January 21, 2014

Whilst many retailers in the UK have had a tough run in 2013, there have been some great success stories where retailers have improved their multichannel customer interactions. However, as demonstrated by other large retailers after the Christmas period, the high street landscape continues to be masked with an uncertain future, with many retailers fighting to cater to consumers who are evolving how they shop; both in-store and online. What will really drive the retail technology evolution in 2014?
January 9, 2014

It is easy to get caught up in the enthusiasm for smartphones that is sweeping the country at the moment and move swiftly towards developing a mobile offer, but despite the constant increase in smartphone ownership over the past five years, we need to remember 45% of the British public still do not own one. As a consequence of this, any future thinking or planning about the use of mobile technology should be carefully thought out, and adjusted to fit the needs of your customers. It is not just a case of ‘build it and they will come’.

Businesses breaking into the mobile technology space need to make informed decisions about their mobile strategy based on knowledge of who their customers are and what they want. This will surely help ensure the success of the mobile offer both now, and in the future.

November 28, 2013