The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
All brands acknowledge that they need to be more agile in order to succeed in today’s consumer-driven environment. Whether you are in the retail, financial services, travel, leisure or hospitality sectors, your customers expect their interactions with your brand to be more rewarding experiences. For every engagement a customer has with your business, how are you incentivising them to return?
May 15, 2014

At The Logic Group our clients and our partners help us to stay ahead of important developments in the market. It is an exciting time with a lot of change taking place. The power of the consumer is growing and new innovative technologies are driving and supporting these changes.

Our clients tell us that their customers are demanding the ability to make payments any hour of the day, every day of the week and every week of the year. Consumers want to be able to make their payment wherever they are and they want to know that this interaction, with a chosen retailer, is a safe and secure one. Read on to see the different future that we see.

May 8, 2014

When it comes to protecting our hard-won cash, we are all naturally cautious. We’re loath to trust new methods and technologies of making payments or managing our money. With the recent launch of mobile-to-mobile payment platform Paym, Jon Banks looks at the challenges and success ahead for Paym to revolutionise the world of mobile payments.
May 1, 2014

As this year’s MWC demonstrated, 2014 and beyond will be an exciting time for retailers. The mobile wallet offers retailers and consumers alike huge possibilities when it comes to digitalising the shopping experience and rejuvenating the high street. For retailers in particular, the reality of a mobile wallet could transform how they proactively engage and serve customers, ahead of an actual purchase taking place (and equally importantly post purchase). The mobile wallet is moving from an idea to become a very real part of the multichannel offering.
March 7, 2014

Visa and MasterCard recently made an announcement that caused ripples of excitement across the payments industry. Support from both companies of Host Card Emulation (HCE)as a solution for mobile NFC payments marks a significant step change that could turn mobile payments into a mainstream payment solution sooner than expected.
March 3, 2014