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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Before loyalty can be earned the customer has to feel that they have an emotional connection with a brand and these connections can only be created once outstanding customer service is in place. Every time a customer interacts with a brand, whatever channel, it must be straightforward, easy, convenient and rewarding.
January 7, 2015

Providing a trusted payment service that supports all of the engagements that you are having with your customers (around the clock and across the channels) is what you expect from us. We strive to deliver this, in order to allow you to spend your time focusing on other business priorities
December 17, 2014

Apple Pay (and similar services) will revolutionise the way we shop, particularly with High Value Contactless (HVC) payments getting closer. UK consumers have really embraced contactless payments already, but the combination of convenience and security offered by HVC is the next evolutionary step for the high-street and will turn even more nay-sayers into mobile payment converts.
December 16, 2014

One thing I’ve noticed around this time of year is the sheer amount of discounts being offered with some retailers saturating my every interaction with them with heavy discounting. All this does is lead to margin erosion and I’m struck that in some cases I’m instantly presented with discounts when it’s really not necessary. How can retailers find a balance between discounting when it matters in order to convert a sale, and giving away margin unnecessarily? Here are my four festive tips.
December 15, 2014

Over the last week, Apple’s latest product launch has had a mixed reaction. But personally I was not disappointed. My prediction that Apple would finally incorporate NFC into the iPhone 6 and support their own digital wallet was right.

I suppose for me the core question, pardon the pun is: why has Apple opted to only launch Apple Pay in the U.S. in October 2014?
September 15, 2014