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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Consumers continue to engage with well-designed loyalty programmes that provide tangible benefits and insight-led propositions across different segment groups. These range from focused communications that leverage sophisticated customer insight, to perhaps simpler yet rewarding stamp card solutions. Consumer loyalty is alive and kicking, but the retail environment is changing and this is affecting how consumers want to engage with them and what they expect in return.
June 9, 2014

There has been an increased buzz in the world of contactless mobile payments over the past few months. Visa, Mastercard and Google have announced support for Host Card Emulation (HCE), marking a potential turning point for NFC-enabled mobile wallets. But how will these announcements effect retailers and what will the payments and loyalty landscape look like moving forward as a result?
June 5, 2014

Becoming PCI DSS compliant and securing customers’ details is a complex undertaking. Few suppliers have a certified P2PE solution today. However, The Logic Group was the first company worldwide to achieve the validation of its P2PE application by the PCI Council. The Logic Group is a leader in security and secure payment solutions and P2PE is a focus area where we are forging ahead with serious investment to help protect retailers and shoppers alike. Read on to see our list of things retailers should know about P2PE.
June 3, 2014

Our clients tell us that a strong, joined up strategy, providing a consistency of brand across multiple shopping channels, is the critical success factor. It is important to recognise the shopper at different points in the single shopping journey. Providing the trusted environment, the choice of channel and the personalised interactions that surprise and delight the shopper are business priorities for the retailer. Each interactions provides an opportunity for the retailer to build and develop the relationship with the individual shopper and, therefore, to influence and enhance the experience for the next time.
May 19, 2014

All brands acknowledge that they need to be more agile in order to succeed in today’s consumer-driven environment. Whether you are in the retail, financial services, travel, leisure or hospitality sectors, your customers expect their interactions with your brand to be more rewarding experiences. For every engagement a customer has with your business, how are you incentivising them to return?
May 15, 2014