The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Although the EU Consumer Rights Directive (CRD) was passed in October 2011, it doesn’t come into full force in all EU member states until 13th June this year. The CRD will have a particularly significant impact on retailers with an ecommerce presence. Impacting the payment ecosystem and customer experiences, the directive may require changes to systems, processes, internal procedures and staff training – elements such as your web ordering process, terms and conditions, returns policies, complaints policies and additional charges should have been on the agenda for a long time. Are you ready for June?
February 25, 2014

What will the high street look like in the future? Like any good ecosystem, this future high street will grow when all the component entities connect. Physical, online and mobile stores are interwoven to create a seamless shopping experience, can only be achieved through the collaboration of a multitude of partners. This must include retailers, payments providers, mobile network operators, handset vendors, banks, wallet providers and so on. The GSMA’s 'Connected City', running at Mobile World Congress this year, will bring such a vision to life. The Logic Group, alongside partners including Proxama, Aimia, Escher Group, Verifone, Deutsche Telecom and Gemalto, will be illustrating a number of prototypes to demonstrate how stakeholder collaboration can deliver an interoperable, end-to-end mCommerce experience – not in the distant future but today.
February 21, 2014

The topic of payments is one that will likely dominate the agenda for retailers in 2014. Consumers have a wide variety of payment choices now at their disposal including cash, cards, contactless, e-wallets and m-wallets. With so many channels now available, retailers are quickly realising the importance of providing the best possible customer experience across a multitude of channels, to create satisfied and loyal consumers. It will be the retailers that make the customer experience a core part of their payments strategy that will be the winners throughout 2014 and into 2015.
February 14, 2014

Christmas 2013 sales figures are now in, and have clearly illustrated the key factors that will define retail success in 2014. While a number of retailers posted positive trading figures including John Lewis, House of Fraser and Next, many others struggled. Retailers were caught off-guard with shoppers either holding out until the last minute to complete their Christmas shop, or simply preferring online over in-store. As a result, some retailers resorted to early sales and discounts in a not-so-lucrative bid to attract consumers to the high street.
January 31, 2014

Trust plays a pivotal role in building good customer relationships, and most businesses recognise that addressing the security of customer data is crucial. However, there are no simple, one-size-fits-all solutions.
January 29, 2014