The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Today's consumers are increasingly using mobile devices, whether it’s a tablet or a hand held to browse products, read reviews, and make purchases both at home and on the move. Although it has been a long time in the making, contactless payments (card and mobile/NFC) appear to be gathering traction in the financial service and retail sectors. In a recent article in Techworld, Visa highlights that contactless payments have increased by 500% over the last 12 months, accounting for 51 million consumer payments in the UK. Furthermore, research on the mobile consumer – conducted by Ipsos MORI – shows that frequent mobile users are capitalising on the new technology to make their retail journeys easier and more efficient.
September 13, 2013

According to recent research, 8 million consumers say they use their loyalty cards less than they did a year ago. Given the challenging economic conditions one would have thought that schemes designed to give something back would be more popular than ever, so what’s gone wrong with the tried and trusted loyalty scheme?
August 29, 2013

Marketers have successfully distributed offers to consumers for many years. This started with print media and has evolved to online vouchers and recently more sophisticated mobile marketing campaigns. Unfortunately monitoring the customer through the entire journey and capturing redemption data to support campaign evaluation has always been a challenge. Read more...
August 16, 2013

The British Retail Consortium July figures gave some cause for celebration across the UK last week. According to the findings, the total value of retail sales was 3.9 percent higher in July than comparable figures in 2012. This amounts to almost double the growth seen in July last year and is being hailed as the best July performance since 2006.
August 14, 2013

We had the opportunity to join our partners, Weve and Proxama on stage at the GSMA Energising the Mobile High Street: Retail Proposition event in London. The event offered the opportunity to discuss a number of topics surrounding consumer engagement, including how mobile can support the digital high street, improve footfall and how utilising mobile technology will engage consumers and town centre visitors.
August 6, 2013