•  

The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
There has been an increased buzz in the world of contactless mobile payments over the past few months. Visa, Mastercard and Google have announced support for Host Card Emulation (HCE), marking a potential turning point for NFC-enabled mobile wallets. But how will these announcements effect retailers and what will the payments and loyalty landscape look like moving forward as a result?
June 5, 2014

Becoming PCI DSS compliant and securing customers’ details is a complex undertaking. Few suppliers have a certified P2PE solution today. However, The Logic Group was the first company worldwide to achieve the validation of its P2PE application by the PCI Council. The Logic Group is a leader in security and secure payment solutions and P2PE is a focus area where we are forging ahead with serious investment to help protect retailers and shoppers alike. Read on to see our list of things retailers should know about P2PE.
June 3, 2014

Our clients tell us that a strong, joined up strategy, providing a consistency of brand across multiple shopping channels, is the critical success factor. It is important to recognise the shopper at different points in the single shopping journey. Providing the trusted environment, the choice of channel and the personalised interactions that surprise and delight the shopper are business priorities for the retailer. Each interactions provides an opportunity for the retailer to build and develop the relationship with the individual shopper and, therefore, to influence and enhance the experience for the next time.
May 19, 2014

All brands acknowledge that they need to be more agile in order to succeed in today’s consumer-driven environment. Whether you are in the retail, financial services, travel, leisure or hospitality sectors, your customers expect their interactions with your brand to be more rewarding experiences. For every engagement a customer has with your business, how are you incentivising them to return?
May 15, 2014

At The Logic Group our clients and our partners help us to stay ahead of important developments in the market. It is an exciting time with a lot of change taking place. The power of the consumer is growing and new innovative technologies are driving and supporting these changes.

Our clients tell us that their customers are demanding the ability to make payments any hour of the day, every day of the week and every week of the year. Consumers want to be able to make their payment wherever they are and they want to know that this interaction, with a chosen retailer, is a safe and secure one. Read on to see the different future that we see.


May 8, 2014