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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
As this year’s MWC demonstrated, 2014 and beyond will be an exciting time for retailers. The mobile wallet offers retailers and consumers alike huge possibilities when it comes to digitalising the shopping experience and rejuvenating the high street. For retailers in particular, the reality of a mobile wallet could transform how they proactively engage and serve customers, ahead of an actual purchase taking place (and equally importantly post purchase). The mobile wallet is moving from an idea to become a very real part of the multichannel offering.
March 7, 2014

Visa and MasterCard recently made an announcement that caused ripples of excitement across the payments industry. Support from both companies of Host Card Emulation (HCE)as a solution for mobile NFC payments marks a significant step change that could turn mobile payments into a mainstream payment solution sooner than expected.
March 3, 2014

Although the EU Consumer Rights Directive (CRD) was passed in October 2011, it doesn’t come into full force in all EU member states until 13th June this year. The CRD will have a particularly significant impact on retailers with an ecommerce presence. Impacting the payment ecosystem and customer experiences, the directive may require changes to systems, processes, internal procedures and staff training – elements such as your web ordering process, terms and conditions, returns policies, complaints policies and additional charges should have been on the agenda for a long time. Are you ready for June?
February 25, 2014

What will the high street look like in the future? Like any good ecosystem, this future high street will grow when all the component entities connect. Physical, online and mobile stores are interwoven to create a seamless shopping experience, can only be achieved through the collaboration of a multitude of partners. This must include retailers, payments providers, mobile network operators, handset vendors, banks, wallet providers and so on. The GSMA’s 'Connected City', running at Mobile World Congress this year, will bring such a vision to life. The Logic Group, alongside partners including Proxama, Aimia, Escher Group, Verifone, Deutsche Telecom and Gemalto, will be illustrating a number of prototypes to demonstrate how stakeholder collaboration can deliver an interoperable, end-to-end mCommerce experience – not in the distant future but today.
February 21, 2014

The topic of payments is one that will likely dominate the agenda for retailers in 2014. Consumers have a wide variety of payment choices now at their disposal including cash, cards, contactless, e-wallets and m-wallets. With so many channels now available, retailers are quickly realising the importance of providing the best possible customer experience across a multitude of channels, to create satisfied and loyal consumers. It will be the retailers that make the customer experience a core part of their payments strategy that will be the winners throughout 2014 and into 2015.
February 14, 2014