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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Innovative retail technology is transforming the traditional bricks-and-mortar customer journey. At The Logic Group, we believe that improving your customers’ experiences with your brand, through the use of emerging technologies, gives you greater insights into their behaviour. In this blog, we detail how some of these technologies can help to make your customers’ journeys, easier, more convenient and more rewarding.
August 13, 2014

Data provides marketing teams with an extraordinarily rich and deep contextual understanding of our personal and professional lives. As a result, brands are now in the very fortunate position of being in something akin to a data-rich sweet shop. All this data is there to be mined, examined and interpreted for a brand’s own gain; to enhance its relationship with customers by using that knowledge to bring more relevant content to and helping companies to develop or refine products and services that more closely align with consumer trends. I believe there is a core set of four principles brands and corporates can apply when dealing with customer data. At The Logic Group, we call it ‘The first RULE of Logic’. Applying the First RULE of Logic is much more than just logical, it’s also critical to business success.
August 11, 2014

P2PE solutions are a great option for retailers looking to minimise costs but only when implemented correctly. If your solution isn’t PCI-validated, you’re not just missing out on savings; you’re potentially exposing yourself to additional costs. If you want to learn about how a comprehensive P2PE offering can save you the time and money, ensuring you can focus on delivering great products and experiences to your customers, speak to The Logic Group.
July 21, 2014

So the World Cup is almost done and dusted for another four years. I have not seen the figures for the sales of soccer “plush” over the last month, but the predictions suggested that there would be little enthusiasm for a branded shirt costing between £50 and £60. The forecasted average spend was £16 per head and the prediction was that the average English fan would spend £20 for a branded shirt. We will have to wait to see what the actual spend rates are. But I suspect that it will be the English team’s performance, more than anything else that will have supressed the sale of shirts!


Recent figures from UK Card Payments show that we are spending more, as a nation, than twelve months ago. 6.7% up on 2012 and three out of every four pounds spent in shops today is using a payment card according to the UK Card Association.


July 9, 2014

Retailers have good reason to be concerned that their business systems are becoming the focus of cyber-criminal community efforts. Retailers face a greater challenge than most organisations in that they have a number of significant issues to overcome. Benj Hosack, Director at our partner Foregenix talks about some of the main challenges for retailers.
June 24, 2014