As the social media frenzy spirals on, the challenge for businesses trying to incorporate social networks into their overall marketing strategy intensifies.
Fuelled by mobile devices, which give users access wherever they are and whenever they want it, social networks will continue to become an integral part of our lives. And with it, our expectations will grow. Consumers will expect a unique experience, offers, rewards and games in return for their engagement with a brand through social networks. Although this presents a challenge to organisations, the opportunities to reach their consumers and target them with relevant communications at the right time, opens up further. Facebook is already allowing retailers to offer customer promotions specific to location when users “check-in” via facebook places. Not only does this make the offer more significant to the consumer’s location, the message is far reaching, as users also broadcast the offer to friends through the network.