The Logic Group Blog

I am looking for a new wallet. It must be leather, bi-fold, and have a space for notes...I abandoned carting around loose change a while ago! I have been wondering if in five years, or may be ten years the wallet as we know it will still exist! I only use my wallet to carry payment card, one or two loyalty cards, and a note or two just incase I have the misfortune to find somewhere that does not accept cards.

I am a big advocate of contactless payments. It makes life simple, and has meant that I no longer have to weigh my pockets down with coins. Working in the card payments industry, I of course always try to use a card over cash, and this has changed my requirements for my new wallet without a coin pocket.

I read a news item the other day that a major retailer in the UK has recruited 4 million members to their new customer loyalty programme in the first 10 weeks.

This interesting stat got me thinking. Are all of these new members profitable or potentially profitable such that this unconditional investment is appropriate and a sound basis for good return on investment? Should we as loyalty marketers be driving recruitment regardless of the cost?

We recently hosted a webinar on Mobile Payments (you can register to view the webinar recording here), and how for us, mobile is more about “Mobile Interactions”, rather than just payment.  Many cross channel payment methods are moving in store.  Combining multiple services such as loyalty and couponing will add further value to the checkout experience through the use of NFC Mobile phones.

During the webinar, the attendees were asked to contribute questions for both clarification on specific areas, as well as general industry concerns.  Due to time constraints, we were unable to answer all the questions during the session, so I wanted to spend some time outlining my answers in this blog.