SMS, NFC, HTML5, Apps, smartphones, tablets, Twitter, Facebook…how do you choose what to use?
At the Retail Business Technology Expo last week I had the pleasure of hosting a lunchtime roundtable of executives discussing trends in mobile retailing. This group represented a wide span of retail interest from coffee shops to clothing chains, from luxury up-market department stores to brands solely trading online, but they did come to something of a common conclusion – the technology was not the important consideration.