The Logic Group Blog

I’ve recently become aware of how much the market has been flooded with vouchers. In the post I receive vouchers from Boots and Nectar, but they don’t really help me buy what I need at a better price and they often go unused. Now, I also receive some voucher codes by SMS from brands which I have never shopped with. These types of offers are even less relevant to me. But even more surprising are the voucher blasts that come my way on the web. You seem to be able to find e-vouchers everywhere and for any brand you want telling you to just print and use: Ask, Argos, Asda, B&Q, Sainsbury’s, Pizza Express… I could carry on and on …

Is a retail store just a “changing room” for the web?

 

With the advancement in technology, consumers no longer have to be tied down to their local stores, or spend a weekend driving to larger cities to find the perfect pair of jeans. Many shoppers are wise to cheaper online prices, driven by the choice available online.

Sometimes “it will never happen to me” should not be the corporate line!

 

Last year I discovered that my credit card had been used for a number of rogue transactions. My first thought was to blame the wife…but on second glance, they were clearly fraudulent. My mood changed as I thought about all the phone calls and letters it would take to clear up this mess.