What will the high street look like in the future? Like any good ecosystem, this future high street will grow when all the component entities connect. Physical, online and mobile stores are interwoven to create a seamless shopping experience, can only be achieved through the collaboration of a multitude of partners. This must include retailers, payments providers, mobile network operators, handset vendors, banks, wallet providers and so on. The GSMA’s 'Connected City', running at Mobile World Congress this year, will bring such a vision to life. The Logic Group, alongside partners including Proxama, Aimia, Escher Group, Verifone, Deutsche Telecom and Gemalto, will be illustrating a number of prototypes to demonstrate how stakeholder collaboration can deliver an interoperable, end-to-end mCommerce experience – not in the distant future but today.