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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
The 9th of September. That’s the date Apple will unleash its latest and greatest iPhone on an expecting world. The first iPhone set the scene for a sea change in personal computing in 2007, proving to be the catalyst for smart phones and apps going mainstream. Ever since, just about every tech blogger has spent the build up to each Apple event guessing what new features will be included and how this will again move the mobile world forward.
If all goes to plan – and it seems the industry is willing it to – we could be paying for our iPhone 7s in September 2015 with your iPhone 6s.
September 1, 2014

Sting has had quite the celebrated career. He resides in the Rock Hall of Fame, has won Grammy Awards, Ivor Novellos and American Music Awards. If that wasn’t enough, his song ‘Every Breath You Take’ is the most requested song of all time by radio listeners. Yet, amongst the hoard of accolades in his trophy cabinet there is one achievement that not many people would be aware of. His album ‘Ten Summoner’s Tales’ was the first secure online purchase and last week we celebrated the 20th anniversary of this purchase. The next 20 years are going to be exciting for retail. So, what can we expect in the coming years?
August 20, 2014

Innovative retail technology is transforming the traditional bricks-and-mortar customer journey. At The Logic Group, we believe that improving your customers’ experiences with your brand, through the use of emerging technologies, gives you greater insights into their behaviour. In this blog, we detail how some of these technologies can help to make your customers’ journeys, easier, more convenient and more rewarding.
August 13, 2014

Data provides marketing teams with an extraordinarily rich and deep contextual understanding of our personal and professional lives. As a result, brands are now in the very fortunate position of being in something akin to a data-rich sweet shop. All this data is there to be mined, examined and interpreted for a brand’s own gain; to enhance its relationship with customers by using that knowledge to bring more relevant content to and helping companies to develop or refine products and services that more closely align with consumer trends. I believe there is a core set of four principles brands and corporates can apply when dealing with customer data. At The Logic Group, we call it ‘The first RULE of Logic’. Applying the First RULE of Logic is much more than just logical, it’s also critical to business success.
August 11, 2014

P2PE solutions are a great option for retailers looking to minimise costs but only when implemented correctly. If your solution isn’t PCI-validated, you’re not just missing out on savings; you’re potentially exposing yourself to additional costs. If you want to learn about how a comprehensive P2PE offering can save you the time and money, ensuring you can focus on delivering great products and experiences to your customers, speak to The Logic Group.
July 21, 2014

So the World Cup is almost done and dusted for another four years. I have not seen the figures for the sales of soccer “plush” over the last month, but the predictions suggested that there would be little enthusiasm for a branded shirt costing between £50 and £60. The forecasted average spend was £16 per head and the prediction was that the average English fan would spend £20 for a branded shirt. We will have to wait to see what the actual spend rates are. But I suspect that it will be the English team’s performance, more than anything else that will have supressed the sale of shirts!


Recent figures from UK Card Payments show that we are spending more, as a nation, than twelve months ago. 6.7% up on 2012 and three out of every four pounds spent in shops today is using a payment card according to the UK Card Association.


July 9, 2014

Retailers have good reason to be concerned that their business systems are becoming the focus of cyber-criminal community efforts. Retailers face a greater challenge than most organisations in that they have a number of significant issues to overcome. Benj Hosack, Director at our partner Foregenix talks about some of the main challenges for retailers.
June 24, 2014

Consumers continue to engage with well-designed loyalty programmes that provide tangible benefits and insight-led propositions across different segment groups. These range from focused communications that leverage sophisticated customer insight, to perhaps simpler yet rewarding stamp card solutions. Consumer loyalty is alive and kicking, but the retail environment is changing and this is affecting how consumers want to engage with them and what they expect in return.
June 9, 2014

There has been an increased buzz in the world of contactless mobile payments over the past few months. Visa, Mastercard and Google have announced support for Host Card Emulation (HCE), marking a potential turning point for NFC-enabled mobile wallets. But how will these announcements effect retailers and what will the payments and loyalty landscape look like moving forward as a result?
June 5, 2014

Becoming PCI DSS compliant and securing customers’ details is a complex undertaking. Few suppliers have a certified P2PE solution today. However, The Logic Group was the first company worldwide to achieve the validation of its P2PE application by the PCI Council. The Logic Group is a leader in security and secure payment solutions and P2PE is a focus area where we are forging ahead with serious investment to help protect retailers and shoppers alike. Read on to see our list of things retailers should know about P2PE.
June 3, 2014