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The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
Not too long ago, I took a good look at Apple’s entry into the mobile wallets/payments market, Apple Pay, and I concluded at the time that it would be a game-changer. A couple of months on, I haven’t changed my mind. Why? Because I think mobile payments aren’t the future anymore; they’re the present – out there today and over time increasingly changing the way we shop. But if they are ‘the now’ already, what is next?...
January 19, 2015

Before loyalty can be earned the customer has to feel that they have an emotional connection with a brand and these connections can only be created once outstanding customer service is in place. Every time a customer interacts with a brand, whatever channel, it must be straightforward, easy, convenient and rewarding.
January 7, 2015

Providing a trusted payment service that supports all of the engagements that you are having with your customers (around the clock and across the channels) is what you expect from us. We strive to deliver this, in order to allow you to spend your time focusing on other business priorities
December 17, 2014

Apple Pay (and similar services) will revolutionise the way we shop, particularly with High Value Contactless (HVC) payments getting closer. UK consumers have really embraced contactless payments already, but the combination of convenience and security offered by HVC is the next evolutionary step for the high-street and will turn even more nay-sayers into mobile payment converts.
December 16, 2014

One thing I’ve noticed around this time of year is the sheer amount of discounts being offered with some retailers saturating my every interaction with them with heavy discounting. All this does is lead to margin erosion and I’m struck that in some cases I’m instantly presented with discounts when it’s really not necessary. How can retailers find a balance between discounting when it matters in order to convert a sale, and giving away margin unnecessarily? Here are my four festive tips.
December 15, 2014

Over the last week, Apple’s latest product launch has had a mixed reaction. But personally I was not disappointed. My prediction that Apple would finally incorporate NFC into the iPhone 6 and support their own digital wallet was right.

I suppose for me the core question, pardon the pun is: why has Apple opted to only launch Apple Pay in the U.S. in October 2014?
September 15, 2014

The 9th of September. That’s the date Apple will unleash its latest and greatest iPhone on an expecting world. The first iPhone set the scene for a sea change in personal computing in 2007, proving to be the catalyst for smart phones and apps going mainstream. Ever since, just about every tech blogger has spent the build up to each Apple event guessing what new features will be included and how this will again move the mobile world forward.

If all goes to plan – and it seems the industry is willing it to – we could be paying for our iPhone 7s in September 2015 with your iPhone 6s.
September 1, 2014

Sting has had quite the celebrated career. He resides in the Rock Hall of Fame, has won Grammy Awards, Ivor Novellos and American Music Awards. If that wasn’t enough, his song ‘Every Breath You Take’ is the most requested song of all time by radio listeners. Yet, amongst the hoard of accolades in his trophy cabinet there is one achievement that not many people would be aware of. His album ‘Ten Summoner’s Tales’ was the first secure online purchase and last week we celebrated the 20th anniversary of this purchase. The next 20 years are going to be exciting for retail. So, what can we expect in the coming years?
August 20, 2014

Innovative retail technology is transforming the traditional bricks-and-mortar customer journey. At The Logic Group, we believe that improving your customers’ experiences with your brand, through the use of emerging technologies, gives you greater insights into their behaviour. In this blog, we detail how some of these technologies can help to make your customers’ journeys, easier, more convenient and more rewarding.
August 13, 2014

Data provides marketing teams with an extraordinarily rich and deep contextual understanding of our personal and professional lives. As a result, brands are now in the very fortunate position of being in something akin to a data-rich sweet shop. All this data is there to be mined, examined and interpreted for a brand’s own gain; to enhance its relationship with customers by using that knowledge to bring more relevant content to and helping companies to develop or refine products and services that more closely align with consumer trends. I believe there is a core set of four principles brands and corporates can apply when dealing with customer data. At The Logic Group, we call it ‘The first RULE of Logic’. Applying the First RULE of Logic is much more than just logical, it’s also critical to business success.
August 11, 2014