The Logic Group Blog

Welcome to The Logic Group Blog, where our experts will share their views on customer interaction and give you their take on the industry developments affecting you today.
It’s that time of year again. With high streets basking in the last throes of the summer sun, retailers are beginning to deck the halls with boughs of holly as they prepare for Christmas 2015, with Selfridge’s in London already launching its Christmas shop. As retailers gear up, and plan their strategies for the holiday season, the main topic for discussion will be who will get it right (John Lewis and Next scored high marks for their click and collect services last Christmas) and who will fall at the first hurdle?
September 15, 2015

Payment Card Industry Data Security Standard (PCI DSS) compliance isn’t just another service that we offer our customers, it is a challenge we have actively taken on, with the aim of providing best-in-class accreditation. Find out more about what the latest level of certification means for our clients.
September 9, 2015

Summer is nearly here and that means for many a new wardrobe. Warmer days are here, as too are the summer holidays, meaning it’s time to pull out our summer wardrobe and even build it out with a few shopping trips from the season’s collections. Susan explores how retailers react to seasonal shopping trends and what experiences todays consumers expect.
June 8, 2015

There has been a great deal of focus and excitement around; mobile payments, digital wallets, social media payments and biometrics and how they will revolutionise how we pay. While the future is very exciting, it is important to remember how anything is only as strong as the foundations it’s built on. In the case of payments, this is tokenisation.
March 23, 2015

Not too long ago, I took a good look at Apple’s entry into the mobile wallets/payments market, Apple Pay, and I concluded at the time that it would be a game-changer. A couple of months on, I haven’t changed my mind. Why? Because I think mobile payments aren’t the future anymore; they’re the present – out there today and over time increasingly changing the way we shop. But if they are ‘the now’ already, what is next?...
January 19, 2015

Before loyalty can be earned the customer has to feel that they have an emotional connection with a brand and these connections can only be created once outstanding customer service is in place. Every time a customer interacts with a brand, whatever channel, it must be straightforward, easy, convenient and rewarding.
January 7, 2015

Providing a trusted payment service that supports all of the engagements that you are having with your customers (around the clock and across the channels) is what you expect from us. We strive to deliver this, in order to allow you to spend your time focusing on other business priorities
December 17, 2014

Apple Pay (and similar services) will revolutionise the way we shop, particularly with High Value Contactless (HVC) payments getting closer. UK consumers have really embraced contactless payments already, but the combination of convenience and security offered by HVC is the next evolutionary step for the high-street and will turn even more nay-sayers into mobile payment converts.
December 16, 2014

One thing I’ve noticed around this time of year is the sheer amount of discounts being offered with some retailers saturating my every interaction with them with heavy discounting. All this does is lead to margin erosion and I’m struck that in some cases I’m instantly presented with discounts when it’s really not necessary. How can retailers find a balance between discounting when it matters in order to convert a sale, and giving away margin unnecessarily? Here are my four festive tips.
December 15, 2014

Over the last week, Apple’s latest product launch has had a mixed reaction. But personally I was not disappointed. My prediction that Apple would finally incorporate NFC into the iPhone 6 and support their own digital wallet was right.

I suppose for me the core question, pardon the pun is: why has Apple opted to only launch Apple Pay in the U.S. in October 2014?
September 15, 2014