So the World Cup is almost done and dusted for another four years. I have not seen the figures for the sales of soccer “plush” over the last month, but the predictions suggested that there would be little enthusiasm for a branded shirt costing between £50 and £60. The forecasted average spend was £16 per head and the prediction was that the average English fan would spend £20 for a branded shirt. We will have to wait to see what the actual spend rates are. But I suspect that it will be the English team’s performance, more than anything else that will have supressed the sale of shirts!
Recent figures from UK Card Payments show that we are spending more, as a nation, than twelve months ago. 6.7% up on 2012 and three out of every four pounds spent in shops today is using a payment card according to the UK Card Association.