The company’s System for Loyalty Administration and Management (SLAM) is a central customer loyalty system that uses the powerful Oracle database engine. It forms the central point of the loyalty scheme and maintains a complete history of member's transactions (purchases, redemptions, enquiries, mailings, etc) and controls the data processing flow from capture to mailing and redemption. It provides a comprehensive set of management information reports as well as facilities for data analysis and mining.
Campaign Management functionality within SLAM can be used to extract and target those customers most likely to respond to a particular promotion, and then analyse the response, including any changes in purchasing behaviour. By accurately measuring their effectiveness, new and better campaigns can be devised to improve the success rate and therefore the return on investment. The effectiveness of direct marketing campaigns can be measured more accurately by tracking actual purchasing behaviour. Our systems allow this to happen, opening up the possibility of targeting different market initiatives at only those segments most likely to respond.
SLAM’s data analysis functionality enables merchants to manage and make effective use of their data, supporting such functions as customer segmentation, demographic profiling, basket analysis and a range of other statistical functions. Clients are able to use data as an integral part of their strategy, validating and accurately predicting their strategic decisions and improving the quality of processes and procedures rather than relying on judgement and retrospective reporting.
SLAM is proven technology that is used to run a range of different schemes utilising a single code base. SLAM is a generic product that can be configured to meet client’s needs with a minimal amount of customisation. The standard product offers many key loyalty features as well as providing full audit, security and data integrity checks.
