Online loyalty modules can also be used to provide the consumer with an up to date points balance on every visit and deliver personalised offers in real time at the point of sale based on their purchasing history. Using sophisticated communications software, a card swiped at the point of sale triggers a request to the System for Loyalty Administration and Management central customer loyalty database. The customer’s details and transaction history are retrieved from the database and passed back to the point of sale system for immediate action.
Web services can also allow the company’s loyalty solutions to be seamlessly integrated into client websites. The company can work with existing web providers to integrate the required loyalty functions into an existing client website, or design and build a complete Web based loyalty front-end. As with TSALT, points balances, redemption requests, registration and reporting can all be made available.
