One of the most critical issues for today's businesses is how to turn massive amounts of data into profitable customer insight. In many cases, organisations have been deterred from taking full advantage of the insights contained in their data due a lack of in-house expertise, data-mining tools and high-up front investment costs.
To tackle this, The Logic Group has launched an expanded range of customer insight consultancy services, covering such areas as data analysis and marketing campaign management. Building on the successful insight services provided to loyalty scheme clients with over 25 million subscribers, our specialists and consultants can enable organisations to identify their key customer segments & value, understand customer needs & motivation, drive intelligent & cost-effective customer communications and achieve customer satisfaction & brand loyalty by building long-term relationships.
The group’s insight consultants use a process and methodology for client projects that has been proven to be measurable, realistic and cost-effective. This process is based around a three step analytical approach of insight - action - evaluation & enhancement. Insight aims to gain a fundamental understanding of customer behaviour and market trends using data mining and predictive modelling technology. Actionable solutions range from designing tailor made key performance indicators and targeted communications campaigns. The data enhancement service improves data quality and richness as well as integrating data from various part of the business. In-depth evaluation of actions taken can provide tangible measurement of return on investment and enables proof of concept or further enhancement of insight.
This approach enables clients to use data as an integral part of their strategy, validating and accurately predicting their strategic decisions and improving the quality of processes and procedures rather than relying on judgement and retrospective reporting.
