Incentivise and reward all your customers through relevant vouchers at checkout

Customers value ‘money off’ offers and this encourages them to come back. In order to successfully drive footfall and more customer spend through a voucher-based programme, using the traditional ‘one-size fits all’ approach will not give best results. Any vouchers targeted at customers need to be RELEVANT, TIMELY and IMMEDIATE to grab their attention and bring them back in stores.

We have launched an innovative rewards solution that enables B2C businesses to run smarter voucher-based programmes for customers and give them relevant offers in a timely manner as they checkout, online or in stores.

Our loyalty platform uses loyalty rewards functionality and enables you to decide in real-time the right rewards and incentives for your customers based on what and when they purchase. We enable you to provide all customers with relevant, timely and exciting rewards without the need to register them in any programme. Using our solution you will be able to:

• Tailor voucher rewards issuance to the individual contents of the customer’s basket
• Use vouchers as continuous promotional tools to drive your customers’ behaviour rather than  a once-off price discount
• Tie voucher redemptions to next customer purchase and their specific basket mix to incentivise the behaviour you want
• Manage voucher redemptions centrally and trigger them at checkout to reach customers with relevant, timely and immediate offers
• Send personalised vouchers to customers to incentivise specific customer spend
• Validate vouchers centrally to manage unique versus multiple use vouchers

Key Benefits

• Increase response rates for your marketing promotions
• Reduce campaign costs through smarter marketing
• Drive higher revenues on higher margin products
• Increase efficiency in stock and supply chain management

Contact us to find out how The Logic Group’s loyalty solutions can help you tailor your voucher promotions to optimise your marketing programmes while increasing customer visits.