Our approach to loyalty places customer feedback at the core of our service. During our recent survey carried out in partnership with Ipsos MORI, members of loyalty programmes told us:
- Good customer service is the top driver for repeat business
- Relevant rewards are the second most influential aspect of a loyalty programme
- Too much communication undermines loyalty
We have worked over the years with market leading clients and helped them run effective loyalty programmes. We've gained a thorough understanding of how to join together the complexities of making loyalty work and we share a few tips that we believe will help you optimise your approach to loyalty and customer retention marketing.
Top tips
- Keep your messages relevant and simple
- Know who your most profitable customers are
- Delight your customers with exceptional customer service
- Plan your customers ‘loyalty journey’ carefully from the outset
- Integrate loyalty into all your channels - build a consistent customer experience
Contact us to find out how The Logic Group’s loyalty experts can help you design the loyalty journey that puts your customer experience at the core.