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Retail Logic and ValueLink in new eGift offering
Fleet, Hampshire, April 7th 2005: UK retailers and shoppers are set to benefit from the collaboration of two leading card processing specialists. Retail Logic has just completed an interface to ValueLink's eGift and spending card platform, enabling Retail Logic's core Solve/SE software to process ValueLink transactions.
"We're delighted to be teaming up with ValueLink," says Mark McMurtrie, Retail Logic Marketing Director. "eGift is really going to take off in the UK this year. Two industry leaders working together can only be a good thing for both retailers and consumers and accelerate the UK adoption of eGift. We expect to be able to announce the first of many joint projects with ValueLink shortly."
Thanks to the integration of ValueLink and Retail Logic software, electronic gift cards can now be processed in exactly the same way as normal card transactions without the need for new systems. Users will be able to activate gift cards, top up funds and carry out balance enquiries in-store, both quickly and easily.
"eGift cards are a real opportunity for retailers to increase profits by delivering a value-added service to their customers using the industry leading ValueLink platform," says Claire Stone, International Director, ValueLink. "Ninety percent of major retailers in the US have replaced their paper vouchers with gift card programmes and the UK is now set to follow."
| Key benefits of eGift schemes include: |
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Uplift in sales and profits |
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New branding opportunities build customer loyalty |
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Fraud and theft reduction - cards have no value until activated |
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Access to float and breakage (unspent funds on issued cards) |
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Comprehensive local reporting and audit facilities |
About Retail Logic:
The Retail Logic team has been providing payment processing software for over 16 years. Covering any form of payment card and transaction environment, Retail Logic's software handles more than €145 billion a year. Investment in people and research and development, together with a clear focus on the needs of retailers, have led to award-winning products and UK market leadership. In Europe, partnerships with major companies such as Wincor-Nixdorf are key to the company's growth in its selected target markets. Internationally, Retail Logic trades under the banner of its parent company, The Logic Group.
About ValueLink:
ValueLink, a First Data company, is an industry leader in gift and spending card programmes, offering a wide range of transaction processing, card acquisition, card fulfilment and customer service capabilities. In 1995, ValueLink introduced its first gift card programme. Today, the company develops, implements and provides programme management support for more than 250 major brands at 78,000 locations. For more information, visit www.valuelink.info.
ValueLink
Laura Rylance, Proof PR
+44 (0) 207 713 1223
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