The Logic Group brings together the power of improved customer understanding, effective loyalty and trusted customer experience

February, 2008:- TFM&A, Earls Court – Stand G14 – The Logic Group, specialists in the secure management of information and transactions, will be demonstrating their expertise in supporting organisations to improve the effectiveness, security and profitability of their customer interactions at this year’s TFM&A.

Evolving consumer expectations and behaviour coupled with today’s global competitive environment present significant challenges for most organisations and multiple options for their customers who can purchase wherever, whenever and however they choose.

At the same time, the constant search for a better return on marketing investment and competitive advantage is leading organisations to need to target campaigns and programmes on attracting, retaining and developing valuable customers by understanding the preferences, expectations and needs that drive their purchasing behaviour.

Organisations are therefore operating in an environment where improved understanding of the customer coupled with a consistent, positive, personalised experience can prove the key to long term financial success.

At TFM&A, The Logic Group will be demonstrating approaches to achieve improved customer insight and loyalty, trusted card processing and payment environments coupled with flexible IT infrastructures that can enhance customer experience across all points of interaction.

Whilst many organisations recognise the value of loyalty initiatives and the benefits to be drawn from multiple customer data sources, translating this into improved analysis or insight, marketing programmes and cost effective campaign management can still present significant challenges for many marketers. The Logic Group helps deliver business value for clients by making loyalty work to deliver increased profitability through improved understanding and effective customer targeting coupled with the efficient operation of loyalty programmes that are appropriate to the business.

With a growing number of high profile data security breaches being reported in the media with severe repercussions for brand, reputation and consumer confidence, organisations are increasingly recognising the need to ensure that all customer data is managed safely and securely. Providing a trusted payments environment including compliance to the Payment Card Industry Data Security Standard (PCI – DSS) has become a crucial element of any marketing programme that involves capturing and storing customer data. The Logic Group enables organisations to meet these requirements by providing secure payment environments to support all points of customer interaction leading to enhanced confidence and reduced business risk.

The multiple channels available today for consumers to interact with an organisation can also introduce significant points at which a customer’s loyalty and behaviour can be influenced. The Logic Group understand the importance of creating a ‘single customer view’ to achieve enhanced understanding across all such points of interaction both through the deployment of flexible IT infrastructures to support the customer experience together with the valuable insight that can be gleaned from such information to produce appropriate marketing communications and effective programmes.

About the Logic Group
The Logic Group partners with leading organisations across Europe to enhance the effectiveness, security and profitability of their customer interactions.

The company focuses on the secure management of information and transactions delivering improved customer insight and loyalty, the provision of trusted card processing and payment environments coupled with the flexible IT infrastructures that support the enhancement of customer experience across all points of interaction.

The Logic Group aims to grow business value for its clients through innovative, high quality IT services, solutions and products that can help them deliver increased revenue, improved profit and reduced operating costs and risk.

The company is able to leverage in excess of 20 years experience in its field working with over 1,000 organisations across the financial services, retail, transport, communications, utilities, and leisure and hospitality sectors worldwide.


For more information call +44 (0)1252 776 700 or visit our website: www.the-logic-group.com