Sainsbury’s launches New Gift Card Centres
Innovative solution provided by Incomm
4th December 2006, Fleet – leading pre-pay specialists Incomm has selected The Logic Group, as their technology enabler to deliver a new gift card offering for one of UK’s leading retailers, Sainsbury’s. Since November 20th 2006 Sainsbury’s has offered its customers the UK’s first ‘Gift Card Centre’ allowing shoppers to buy from an extensive range of gift cards from different retailers and visitor attractions.
Leading brands from Habitat to Toni & Guy, Comet and Alton Towers will feature on eye-catching gondola-end display units, where customers can pick from a selection of branded gift cards, as Christmas presents for friends and family. The new Gift Card Centre offers Sainsbury’s customers more product choice and convenience, while presenting partnering retailers with a new sales channel and opportunities to raise both brand awareness and sales during the critical pre-Christmas sales period.
John Guest, Incomm Europe commented “Gift cards are an increasingly important new revenue stream for retailers and offer higher returns than their paper-based predecessors. Gift Card Centres are the next step forward for gifting. Not only can they help improve customer loyalty, they increase store footfall and aid impulse purchasing. Stocking a wide range of gift cards enables a retailer such as Sainsbury’s to offer customers a whole new way of gift shopping.”
Russell Morris, General Manager for Customer Business Development at Sainsbury’s commented, “Retailers don’t have an idea of the impact of this category yet. It will change the way that customers spend money and when they spend it.”
Mark McMurtrie, Marketing Director at the Logic Group concluded, “The success of Gift Card Centres relies on efficient processing and behind the scenes technology that switches transactions and moves the funds to the appropriate party. Gift card processing must work seamlessly alongside traditional card processing. We are delighted to be working with Incomm to introduce this innovative new concept to UK retailers.”
About The Logic Group Enterprises Ltd
The Logic Group manages information and transactions securely for large and medium sized businesses across its European home market. The company delivers unrivalled business value to its customers through the secure provision of card processing and IT services consultancy, together with delivering loyalty and insight programmes.
The group has won a number of major awards including the 2005 Queen’s Award for Enterprise for the central role it played in the UK roll-out of EMV Chip & PIN. For more information, see
www.the-logic-group.com
About Incomm Europe Ltd
InComm Inc. and Vanilla Vouchers Limited joined forces at the start of 2005 to form InComm Europe Limited.
Vanilla Vouchers Limited has developed a unique system for the electronic pre-payment of products and services. The original service, the Vanilla voucher, was designed primarily as an enhanced method of adding airtime credit to any mobile phone network and is now being used for text and voice bundles, music downloads and magazine subscriptions.
Headquartered in Atlanta, Georgia, InComm is an innovator in prepaid products and point-of-sale technology specializing in retail prepaid services, subscriber services and payment solutions that are changing the way consumers purchase. InComm provides the most robust product portfolio in the industry including wireless airtime, financial debit cards, gift cards, music downloads, ringtones, games, long-distance cards, online games, broadband, digital television as well as bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand.
