Asda, Woolworths and Shell the latest to install Gift Card Centres - Innovative solution provided by InComm Europe and powered by The Logic Group

14th April, 2008: - Fleet. Secure transaction specialists The Logic Group, working with its pre-pay technology partner InComm Europe, has supplied gift card centres to Asda, Woolworths and Shell petrol stations. This latest roll out follows on from Sainsbury’s successful implementation of gift card centres in 2006 and increases the total number of outlets by nearly 400%. Over 2,000 UK stores currently sell this new category from InComm, each gift card centre stocks a wide range of cards from a choice of over 40 different retailers and service providers.

InComm and The Logic Group enable gift card centres across 830 Woolworths stores, 551 Shell petrol stations and in more than 330 Asda supermarkets. Over the course of 2007 the range of gift cards available nearly doubled. The gift card centres allow shoppers to choose from an extensive range of gift cards from multiple retailers, which can then be redeemed for goods at each respective store.

This latest roll-out builds on the previous success of similar centres which The Logic Group and InComm implemented for Sainsbury’s in 2006, and the December 2007 figures for all transactions were 622% up from the previous year. The gift cards have no value until they are activated at the point of sale. The gift cards therefore act as a useful means for retailers to reduce shrinkage. More importantly however, Gift Card Centres are the next step forward for gifting. Not only can they help improve customer loyalty, they can increase store footfall and aid impulse purchasing.

James Collins, Head of Marketing at InComm Europe commented: “This latest large scale deployment to leading household names demonstrate the enormous value that Gift Card Centres are delivering to already respected brands. The success of our Gift Card Centre is evident with December 2007 figures for all transactions 622% up on 2006. Our Gift Card Centres are now proving to be an important new revenue stream for retailers, offering higher returns than paper-based gift voucher alternatives.”

“We are delighted with the success that Blackbaud have had with Smart-TPS so far and look forward to this continuing.” said Hamish Mackness, Partner Sales Manager at The Logic Group. “Smart-TPS offers medium-sized businesses a cost-effective packaged service that can be rolled out with minimal disruption to their existing business, via a strong partner network.”

Brian Sellers, VP Sales at The Logic Group concluded, “Our excellent working relationship with InComm Europe has been an instrumental part of the continuing success of Gift Card Centres across the UK. Our ability to seamlessly integrate the processing of gift card transactions with ordinary payments ensures retailers can reap the commercial benefits without technology headaches.”

About the Logic Group
The Logic Group manages information and transactions securely for large and medium sized businesses across its European home market. The company delivers unrivalled business value to its customers through the secure provision of card processing and IT services consultancy, together with delivering loyalty and insight programmes.

The group has won a number of major awards including the 2005 Queen’s Award for Enterprise for the central role it played in the UK roll-out of EMV Chip & PIN. For more information, see www.the-logic-group.com

About InComm Europe Ltd
InComm Inc. and Vanilla Vouchers Limited joined forces at the start of 2005 to form InComm Europe Limited.

Vanilla Vouchers Limited has developed a unique system for the electronic pre-payment of products and services. The original service, the Vanilla voucher, was designed primarily as an enhanced method of adding airtime credit to any mobile phone network and is now being used for text and voice bundles, music downloads and magazine subscriptions.

Headquartered in Atlanta, Georgia, InComm is an innovator in prepaid products and point-of-sale technology specializing in retail prepaid services, subscriber services and payment solutions that are changing the way consumers purchase. InComm provides the most robust product portfolio in the industry including wireless airtime, financial debit cards, gift cards, music downloads, ringtones, games, long-distance cards, online games, broadband, digital television as well as bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand.

For more information, see www.incomm-europe.com