The Logic Group Teams up with Eagle Eye Solutions to deliver Mobile Vouchers to Retail Community
29th March 2007 – Secure information and transaction specialists The Logic Group has announced a partnership with mobile marketing technology provider Eagle Eye Solutions to enable retailers to issue and redeem mobile vouchers.
Vouchers can be acquired via interactive TV advertising, from a participating website or by texting a specific number displayed on adverts. Irrespective of the request mechanism, the vouchers are always delivered to consumers via their mobile phone as a text message.
The Logic Group and Eagle Eye combined solution enables retailers to accept and validate vouchers in real-time, using the retailers existing PoS systems and The Logic Group’s transaction processing application. The vouchers exist in the form of an 8 digit code which is entered by the shop assistant. The transaction is routed to Eagle Eye for validation via The Logic Group’s Managed Transaction Service.
“Retailers spend millions of pounds on marketing campaigns with around 8 billion promotional coupons being issued each year,” said Julian Reiter, Managing Director and Co-Founder of Eagle Eye Solutions. “In order to justify this expense, they must be able to identify a clear return on investment. By monitoring consumer behaviour and having the means to track responses to individual campaigns and promotions, retailers can have an immediate view on which are successful. This innovative form of marketing is complimentary to existing loyalty programmes, as retailers can monitor their customer’s buying patterns and market to them accordingly. The Logic Group’s strong market position and managed service capability made them the obvious partner for us. ”
Mobile vouchers are new to the UK and are already proving to be an exciting extension of TV advertising for ITV. By including text numbers on television adverts, ITV will be able to demonstrate precisely how much revenue and consumer awareness can be delivered through broadcast advertising and mobile vouchers.
“By generating vast amounts of SMS traffic, we have been able to demonstrate the awareness that our TV adverts generate,” said Peter Manten, Head of Interactive TV at ITV. “Having the capability to measure the success of specific marketing pushes and promotions will no doubt be hugely successful in a retail environment as leading brands look to interact with their customers more closely.”
“Our partnership with Eagle Eye Solutions adds a new capability to retailers enabling retailers to generate increased sales and measure their marketing effectiveness by SMS traffic and voucher redemption,” said Mark McMurtrie, Marketing Director at The Logic Group. “We currently work with all of the UK’s top 20 high street retailers and will be looking to offer our customers the opportunity to leverage the benefits of this new and innovative marketing vehicle. By integrating mobile vouchers with existing transaction processing systems, retailers will be able to adopt this new technology quickly and easily, capture information about their customers and be able to prove return on investment on their marketing activities.”
About The Logic Group
The Logic Group manages information and transactions securely for large and medium sized businesses across its European home market including all of the UK’s top 10 retailers. The company delivers unrivalled business value to its customers through the secure provision of card processing and IT services consultancy, together with delivering loyalty and insight programmes.
The group has won a number of major awards including the 2005 Queen’s Award for Enterprise for the central role it played in the UK roll-out of EMV Chip & PIN. For more information, see
www.the-logic-group.com
About Eagle Eye Solutions
Eagle Eye Solutions is a world leader in the field of Mobile Vouchers, established in 2003 to take advantage of the new commercial opportunities presented by the saturation of mobile telephones both in the UK and globally.
Working with the likes of ITV, IBM and The Logic Group, Eagle Eye Solutions’ skills in designing, developing and implementing mobile based, retail marketing solutions for both B2B and B2C audiences has helped them to become one of the leading suppliers of in the field of mobile vouchers technology.
