For the consumer, the tangible reason for joining a loyalty scheme and using their card, is the reward. The choice of reward is, therefore, vitally important. It needs to be desirable, have a high-perceived value to the target audience and be achievable within a reasonable period. From the company's point of view, the actual costs of the reward need to be as low as possible, which can often be achieved with privileges, free products, partners, gift catalogues and affinity schemes.

The Logic Group has extensive experience in designing effective, flexible, reward programmes that satisfy the needs of both the customer and scheme operator. Rewards and vouchers can be tracked from request and issuance to fulfilment to ensure that a complete audit trail is maintained.

To view the Managed Loyalty Services Product Sheet click here..