The company can help with designing the registration form and ensuring that the appropriate level of information is captured. It will then take responsibility for all subsequent activities, including data preparation, transfer to the loyalty database, production and personalisation of the membership cards and the mailing of the welcome pack.

Addresses are matched against PAF (Post Office Address File), cleansed and de-duped. Continuous data cleansing ensures that customer information is up to date and addresses are mailable. Basic customer profiling can be determined from personal details, which, if not already available, can be captured from the registration form. The information would include name, address, age, sex etc. Given a name and address, geo-demographic, lifestyle and attitudinal data can be appended to the customer's details from a number of third party sources, such as Mosaic, Acorn and TGI.

To view the Managed Loyalty Services Product Sheet click here..