The group’s Insight consultants have extensive expertise in developing marketing campaigns that target those customers most likely to respond to a particular promotion, and are then analyse the response, including any changes in purchasing behaviour. By accurately measuring their effectiveness, new and better campaigns can be devised to improve the success rate and therefore the return on investment.

The effectiveness of direct marketing campaigns can be measured more accurately by tracking actual purchasing behaviour. Our systems allow this to happen, opening up the possibility of targeting different market initiatives at only those segments most likely to respond.

One recent example of The Logic Group's data analysis and subscriber communications services was the design and management of The Oxford, Swindon and Gloucester Co-op's superdividend statement. This included data analysis and segmentation, customer targeting and profiling and the fulfilment of the statement itself.

A highly personalised statement was designed, consisting of a superdividend statement itemising the customer’s dividend with integral money-off coupons, a personalised letter with another page of personalised and generic offer coupons. The Logic Group segmented the data file of hundred’s of thousands of records into 14 segments each with their own individual statements and dividend vouchers, one of five letter texts and appropriate coupons. The mailing was supplied with a metallic silver envelope that was both eye-catching and conveyed a sense of the value that the statement warranted.

To view the Managed Loyalty Services Product Sheet click here..