The vast volume of data produced by loyalty schemes has deterred many organisations from even attempting to use it, even if they knew how. Organisations have accordingly found it difficult to get to know their customers better so that their needs can be better served and strategies can be devised to attract and keep the most profitable.

The Logic Group's data analysis and mining service overcomes this problem by taking these huge quantities of data, analysing it and generating knowledge that can be used in the real world of day-to-day marketing activities. Millions of records and transactions can be reduced to manageable amounts of key information for use by marketing teams.

Data analysis will enable a better understanding of the profile and purchasing patterns of your customers with the creation of customer segments. Since the costs of marketing, and the returns, will vary enormously by segment, therefore it is important to measure the return on investment by segment, and adjust the marketing spend accordingly. The Logic Group will, based on the findings of the analysis, make recommendations on future campaigns and help clients build a long term CRM strategy.

The group's Insight consultants also provide a wide range of data analysis services for clients, including customer segmentation, demographic profiling, churn modelling, customer acquisition & retention strategies, questionnaire & weblog analysis, campaign evaluation & ROI analysis as well as targeted campaign management and other services.

To view the Managed Loyalty Services Product Sheet click here..