Logic Matters - Managing Information&Transactions Securely

Welcome to the fourteenth edition of Logic Matters, The Logic Group’s e-newsletter for clients and partners. The lack of summertime weather across the UK and the continual onslaught of rain has led to a few dampened spirits, as many of us jet off to sunnier climes for holidays. At The Logic Group spirits have been kept high with a number of new developments, our best ever month financially, news and reviews, which are packed into this edition of Logic Matters. Firstly a review of the success enjoyed at the Retail Solutions Show 2007 and plans for the 2008 show. We take a look at the added value of marketing analytics, which discusses the need to adopt an effective measuring strategy, requiring a change of corporate culture. We share news of new client, National Express and the added value they have found by implementing the Enhanced Security Solution. Also there are news items including the launch of our PCI DSS survey, Smart-TPS Payment Page and our fast approaching Partner Day event. Finally, an introduction to how The Logic Group have new initiatives led by Ian Glanville, VP Consulting and Professional Services, that will take the value delivered to Logic Group clients, on to the next stage.

Articles
1.	Retail Solutions Show 2007 Review
2.	Assessing The Added Value of Marketing Analytics
3.	National Express Takes The Enhanced Security Solution
4.	Latest news: Smart-TPS Payment Page
5.	The Payment Card Industry Data Security Standard Survey
6.	“It’s a kind of magic…!” Partner Day 2007
7.	Watch This Space!

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1. Retail Solutions Show 2007 Review

The first week of June this year saw the Retail Solutions Show 2007 at the NEC in Birmingham, the must attend event for technology decision makers involved in sourcing and purchasing new solutions and technologies for the retail, leisure and hospitality industries. MDs, CEO's, Directors and Managers from across the retail, leisure and hospitality sectors were in attendance at the Show and The Logic Group were fully represented at the event with a well designed stand, which remained busy for the duration of the show.

2. Assessing The Added Value of Marketing Analytics
Over the past few years there has been a growth in the amount of discussion and debate about the use of marketing analytics. Much of this debate has been fuelled by significant development in tools and technology by the major industry players.

3. National Express Takes The Enhanced Security Solution

National Express Ltd is part of a leading international transport provider, National Express Group. In total National Express Group now carry more than 1 billion passengers a year across Europe and the US. National Express is the largest scheduled coach service provider in Europe. In the UK the distinctive white National Express coaches operate to 1000 destinations and carry over 16 million customers a year.

4. Latest news: Smart-TPS Payment Page
The new extension for Smart-TPS, the Smart-TPS Payment Page; a secure, hosted, online trading facility is now available. This new offering from The Logic Group provides both new and existing Smart-TPS users with a secure and cost effective method of operating their online trading.

5. The Payment Card Industry Data Security Standard Survey
Once again The Logic Group has teamed up with The Retail Bulletin to offer you the chance to win a digital camera by completing a short online survey about awareness levels and compliance status against the PCI Data Security Standard. For the next 2 weeks you have the opportunity to access and complete the survey via this link: PCI SURVEY.

6. “It’s a kind of magic…!” Partner Day 2007
Calling all Logic Group partners…… …..Come and join with us for an enchanting day at the Magic Circle Headquarters in London on Thursday 13th September. We will be celebrating in the company of the most prestigious society in the fascinating world of magic and illusion, less than a minute’s walk from Euston Station.

7. Watch This Space!
The Logic Group has long had a strong reputation for its Consulting and Professional Services – enabling leading retailers, financial institutions, utilities and others to derive business benefit from their use of technology. Underway now, however, are initiatives that will take the value delivered to clients on to the next stage.