Over the past decade there has been a significant increase in the availability of sophisticated marketing tools in areas such as analytics and campaign management. The amount of consumer data at the disposal of the marketer has also increased. These developments which have been particularly apparent in the Financial Services sector, have been designed to improve the understanding marketers have both of their customers and the efficiency of campaigns targeted at them, thus making the marketing process more accountable.

The Logic Group is renowned within its field for its industry-leading knowledge of the PCI Data Security Standard, comprising the unique combination of consultancy, service and product experience. The security consultancy that we can offer clients today comprises key components which will guide and direct their journey towards PCI DSS compliance, but also, shape and define best practice for any company needing to address its security. We look at how our security consultancy can take you to PCI and beyond.

As companies increasingly choose to outsource their IT functions, there is a real need to define the best practice and the optimum processes involved in handing over responsibility for processing payment transactions to a third party. Handling funds transfer is critical to any business and therefore it has to find a trusted provider to deliver this specialist service. Here, The Logic Group outlines its top ten reasons for choosing its Managed Service for Business Process Outsourcing.

Over the last six months, clients, partners and journalists working within the technology and marketing sectors have responded with great interest and enthusiasm to articles featured in the last three editions of Logic Matters. From the feedback we have received, our industry-leading advice, thought leadership and specialist knowledge of complex and difficult issues affecting businesses large and small across all multiple sectors has proved invaluable to our readers. Here, the editor of Logic Matters, discusses how sharing that knowledge by referring colleagues to the newsletter can help our clients and their customers.

In the last quarter, The Logic Group has welcomed key new personnel to bolster its sales team both in direct and partner sales, consolidating relationships with existing, trusted clients and developing new business. Here, we introduce you to the leading new faces.

We are now just days away from this year’s Retail Solutions, the UK’s largest business solutions event for retail, hospitality and leisure decision makers. The show is a great opportunity for us to meet up with our clients, partners and their customers. Here we describe the services, solutions and products which The Logic Group will be showcasing during the event.