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For many, spring is characterised by a time of contemplation during Lent, coupled with the anticipation of chocolates and gifts at Easter, and the prospect of extended leisure time to hit the shops, catch up on DIY jobs around the house or go out with the family. This mind-set perfectly mirrors the practices and processes of The Logic Group’s customers at this time of year, as they reflect upon their business’s current state and prepare for one of the busiest retail and leisure periods of the year, hopeful of reaping their due rewards from it. In this issue of Logic Matters we give you our guide to forward planning for busy times, particularly how Smart-TPS can help mid-tier retailers at Easter; we look at our mobile marketing voucher initiative; we introduce our solution for GE Edge cards – a great boon for retailers; we outline our essential eleven issues for combating contact centre fraud; we consider our Insight Consultancy practice; we advise our clients about the 1st July deadline for the final migration from Switch to Maestro; and finally we offer our top ten reasons for choosing a managed service for business process outsourcing. Everything you need for a Happy Easter, but without the calories!
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| 2. Smart-TPS Helping Mid-Tier Businesses at Easter |
Increasingly mid-tier businesses are under pressure to implement Chip & PIN on two fronts: from above, with acquirers levying additional surcharges on credit card transactions, and from below, with the groundswell of expectation from consumers. Added to this is the prospect of massive peaks of activity in retail and leisure sectors over Easter. Where there is fear, concern and anxiety, however, The Logic Group’s smart transaction processing service, Smart-TPS, brings hope, reassurance and a practical solution for the mid-tier.

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| 5. The Logic Group’s Essential Eleven Elements To Combat Contact Centre Fraud |
What implications do contact centres have for your business? What are you doing to prevent contact centre fraud? Have you considered security and regulatory compliance in the context of your contact centres? If you haven’t, The Logic Group has identified eleven essential elements which are vital to head off fraud; raise the security and efficiency of your contact centres; and ultimately, protect your brand value.
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| 6. The Value of Customer Value |
Building profitable relationships with customers is central to good marketing and is key if organisations are going to survive in an increasingly competitive commercial world. The Logic Group’s Senior Consumer Insight Analyst takes us through the steps of managing customer relationships to avoid the risk of losing them.
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| 7. 1st July Deadline for Final Migration from Switch to Maestro |
The first of July is a red letter day for merchants, as MasterCard has set this date as the final deadline for the migration from Switch (the UK’s national debit card) to Maestro (MasterCard’s international brand). Acceptance of all Maestro cards by merchants is a mandatory condition of accepting the Maestro brand. What implications will this have for our clients? The Logic Group is on hand to offer advice and practical help to ease the transition.
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